Law Firm Marketing Tactics to Kickstart Your Business in 2019

Advertising and digital marketing have seen a paradigm shift in 2019. The marketers went extra miles to make their businesses prominent and visible. To this, law firms are no exception. The lawyers are harnessing best practices of internet marketing to reach their target audience seamlessly. And SEO happens to be the elemental marketing form which lawyers relied on 2018 and will be relying on 2019 too.

However, it may happen, despite putting relevant tactics for promoting your business, you have failed to achieve the feat. Hire a law firm SEO to start your business in 2019. An experienced SEO agency will bring about the best of your trade by implementing the most effective tactics. Needless to say, the search engine algorithms change at a definitive interval. So, you must stay abreast of the latest trends to level up your firm seo

  1. Make Voice SEO Mandatory

Voice search is definitely booming because the users find this method to be quick and productive. If sources are to be believed, by 2019, 50% of the total online searches will come from voice query. In order to be in league, you must optimize your website and make it voice-searched friendly.

However, optimization of will require a different approach altogether. Hence, it is always advisable to work in association with an experienced law firm SEO. The in-house SEO analysts adept in this genre will incorporate all the necessary elements.

For example, when it comes to voice search, users generally use a conversational tone. So, using long-tail keywords make more sense. The analysts will decide the most competitive yet result-yielding keywords for your business that aligns with the users’ intent.

lawyer seo

  1. Explore Social Media Marketing

With Facebook, Twitter and Instagram, there are invaluable marketing techniques. You can promote your law firm anytime from anywhere with value-added content. Ignoring social media platforms can bring a heavy loss to your business. As according to a survey, people tend to spend around 8 hours online, you must capitalize on this aspect to reap the best benefits. However, make sure to optimize the social media accounts with proper keywords to cut through the existing online clutter.

  1. Track Results Often

Tracking the results of the marketing campaigns should be a habit. Especially, when it comes to SEO, you must keep a record of those keywords that bring in more clients within billable hours. Moreover, tracking results will also make you identify the lags and rectify them accordingly. The entire procedure is a bit tedious. However, hiring a law firm SEO will omit all the hassles associated with this seo

  1. Optimize CTR

The click-through-rate of your website is a decisive factor for you to understand whether website content is relevant to the user-intent or not. If the CTR is low, Google will take no time to drop your website like a stone. So, if you don’t want to lose them all, optimize the title and descriptions to make it more likely to get clicked by the users. Needless to say, the SEO agency having professional content writers will do the task for you.

Provide the much-needed impetus to your law firm and rank higher in SERPs by appointing a law firm SEO right away.



Criminal lawyers going digital with Lawyer SEO marketing

SEO strategies are never a make believe story. These are very much practical and thus keep changing to maintain the pace with progressive internet marketing. Apart from other professions, criminal lawyers Toronto are also tapping onto SEO to game their business. However, only implementing the practices of SEO will not reap benefits.

In order to get rank the firm, the lawyers must stay abreast with the continually changing trends in SEO. Failing to do so will give them unsatisfactory results. Are you a criminal lawyer who is investing in SEO which is not worth the effort? Well then, you are missing out on the major trends of this particular internet marketing.

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  • Go Mobile-first

Almost every living millennial owns a smartphone. The millennials use their phones extensively in order to acquire information about anything and everything. In fact, 87% of them search for the service of criminal lawyers Toronto from their smartphones. To cut a long tale short, the majority of the traffic online comes from the mobile phone users. In order to make your services available for the masses, it is mandatory in 2019 to make your website mobile-first. You can’t afford to ignore this Google has already rolled out its mobile first index.

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  • Consider Voice Search Optimization

The rise of avant-garde voice search technology over the past years has tweaked the mainstream SEO strategy. People are making their searches through voice search technology and experts suggest that by 2020, 50% of the total searches will come from the same. Optimize your firm’s website by implementing keywords which have a conversation tone. You have to go extra mile to get started with this. Therefore, hiring an SEO agency can be the best bet.

  • Focus on Local Search

In 2019, if you want the law firm to mark its position in the top 10 results, do it all takes to appear within local “map pack” of Google. The overlord of the World Wide Web is constantly changing and refining its algorithms. Therefore, after enlisting in “Google my Business”, you must focus on local SEO to draw quality traffic.

  • Work on Speed

The lesser the speed, the higher the bounce rate is. That’s the beauty of the internet. Netizens want things online unusually fast. So, if your website is steady yet slow, your business is all set to lose both the clients and prospects. Recognizing the importance of speed, Google has already marked it as a ranking factor. So, in order to make your SEO efforts effective, infuse in the elements of speed in the site. A lot of criminal lawyers Toronto have considered this factor to reap benefits.

  • Quality Content

Your law firm must have a sturdy content strategy in order to craft value-added content. Google usually reward the websites of criminal lawyers Toronto who have proper distribution of both video content and written ones. So, chuck all the outdated information and give a refining look to your website by updating quality content.

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That’s all. Consider all these trends to reach the masses and help good people to vanquish bad people.


Everything You Need to Know About International Student Immigration

Canada is often considered as the dream place for the students. And Toronto is the perfect province for all the international students who plans to take their academic career ahead. A lot of undergraduate and postgraduate students visit the state and even decide to settle here considering its flexible offerings.

If you are about to pursue higher studies in Canada, you are on the right track. To make an easy entry, hire an immigration lawyer without much delay. Over the past few years, there has been an incessant rise in the number of international students in the Canadian universities. Interestingly, according to the report, the Indian students have outnumbered the Chinese students.immigration lawyer

Some More Smart Statistics:

The latest report provided to the global newspaper, the Canadian High Commission in India has showed that in 2018, a total number of 172,000 Indian citizens had Canadian study permit. On the other hand, around 142,000 Chinese students had Canadian immigration permit. This proves that there has been a sharp rise of 300 per cent of the Indian citizens arrival in Canada since 2015.

Key Factor:

The cardinal factors that lie behind the resurgence of more & more number of Indian students are:

  • Ease of accessibility to open work permit
  • Higher score in academics
  • Multicultural
  • Diverse population
  • Availability of professional immigration lawyer

Breaking it up, the Indian students after completing their higher studies easily get placed to their desired jobs. Moreover, with the aid of Canada’s flexible pathways, they eventually acquire both permanent residence and citizenship.

toronto immigration lawyer

Important Things to Remember:

You must note that the policies offered by the Canadian Government are way dissimilar to that of the policies given by the US. Furthermore, unlike the US, Canadian dollar is a bit more affordable to the international students.

After Education permits:

In Canada, the international students are also awarded as the immigration candidates. However, if you yearn to get the same, you have to meet the following criteria:

  • Competency in English
  • Also in French
  • Integration to large degree into Canadian society

Additionally, to encourage the stay, the Canadian Government also provide the students allowance for a PGWP or Post-Graduation Work Permit. So, after graduation you can still stay in Canada for the next 3 years until you get a job.

This is the concept of open work permit. As an immigrant, you can work with any employer at any time. That is certainly going to be helpful.

Final Thoughts

All you need to hire a proper immigrant lawyer to make it to Toronto. Do a little research to get hold of the best one to make it easier and effortless. However, before selecting the lawyer, make sure to do a thorough background check. Go for the one who has proven years of expertise. Also, make sure you go for a lawyer who will be competitive. That’s a wrap. Get started to accentuate your academic graph in the most efficient manner.